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About us | ANIMI, women's fashion boutique in Malcesine

A women's fashion boutique in the heart of Malcesine, Lake Garda

ANIMI is an independent women's clothing boutique in Malcesine, on the Veronese shore of Lake Garda. You will find us in Vicolo Parrocchia 2, in the old town, a short walk from the harbour: easy to reach by land or by lake.

We opened in 2014 with a simple idea: dress every woman, whatever her size, age or budget, with Italian clothing chosen by hand. The name ANIMI stands for the two forces behind the shop, love and will, and it unites the names of its two founders, Michele and Anna.

Our story

ANIMI was born from the wish to keep pace with a fashion world that changes faster every season. Rather than buying one collection a year, we chose to work with small Italian brands, most of them producing in Italy with natural fabrics, that can supply us with new pieces every week. The result is a boutique where something new arrives every Monday, and where you will rarely see the same rail twice.

How we choose

Every garment in the shop and online is selected personally by Michele. Each week he visits our partner brands to see the pieces, touch the fabrics and check the fit before we offer them to you. We work with labels such as Dixie, Vicolo, Kontatto, Saiph, Le îls, Susy Mix and Susy Star: Italian brands, honest prices, real sizes. Composition and country of origin are always shown on each product page.

Shop in store, online, or from your sofa

  • In the boutique in Malcesine, where we are happy to help you find the right outfit and the right match of fabrics and colours.
  • Online on animimalcesine.com, with home delivery or free pick-up in store.
  • In the chat on our website, bottom right of every page: the quickest way to ask about sizes, availability or advice.
  • Virtually in store: by video call we show you the new arrivals in real time, you choose, and we ship to your home or hold the piece for you in the shop.
  • On WhatsApp at +39 348 691 4307: join the ANIMI group and receive the weekly new arrivals as they come in, with first pick before they go online.
  • On Instagram and Facebook, where a selection of garments can be seen and bought directly.

Visit us

ANIMI
Vicolo Parrocchia 2, 37018 Malcesine (VR), Italy
Chat: bottom right of every page of our website
WhatsApp: +39 348 691 4307
Email: info@animimalcesine.com
Phone: +39 348 691 4307

ANIMI is not just clothing. It is our passion and our search for the outfit that lets you express yourself best. Come and see us, on the lake or online.